Twitter being a mobile first platform deserves more respect. With 50% of internet traffic and sales coming from mobile devices, you need to start considering Twitter promotions seriously. Twitter ‘likes’ are shockingly underrated by brands worldwide. Twitter ‘likes’ enhance brand image. They account for increased web traffic. It helps your promotional posts get featured for chosen hashtags. They sneakily earn you a few sticky posts at a very low cost. When you combine it with the amazing sales conversion rate of Twitter, likes are valuable assets.