Retweets is a classic example for ambush marketing. They perform like sound horns in a football stadium. Though ambush marketing doesn’t sound very nice, the level of competition warrants it. Without thousands of posts tweeted every millisecond, majority of them go unnoticed. Getting humungous amount of retweets and favorites on your tweet makes it stand out. Thereby, it gets more reach and attracts more clicks and engagement. The more popular your tweet gets, the likelier people will dive into action. Action refers to popularizing your product and high conversion on sales. ‘Retweets’ draws in more’ clicks’. Clicks, by virtue move people to your product page. More impressions on your page combined with impressive conversion rates